talkSPORT radio has a huge following of dedicated sports fans and attracts a nationwide audience of 3.3 million adults. Lionhouse has been talkSPORT’s creative agency since 2005 when we created a whole new corporate identity for the station. Since then we have produced many high-profile advertising campaigns for specific events and presenters. We’re proud of our work for talkSPORT and of helping the brand grow in stature every year.

When talkSPORT secured the rights to exclusive live radio coverage of every game of the Rugby World Cup, they were already on to a winner. Then they signed Brian Moore, the former England player, to front it. Lionhouse quickly came up with a game-plan. Our multi-channel advertising campaign featured Moore’s brooding face on national press, online and outdoor executions, embodying the line ‘loveRugby, talkSPORT’.

An iconic face of rugby, Moore exudes all the passion and desire required to play the game at the highest level. And as a presenter his informed opinion and uncompromising views captured the spirit of debate and insight that are the trademarks of talkSPORT’s recent success.


The campaign ran from August through to the World Cup Final near the end of October.

For the FIFA World Cup 2010, Lionhouse produced an integrated ad campaign promoting talkSPORT as an official tournament broadcaster. This contributed hugely to audience figures rising to an all-time high of 3 million. The Big Game Radio theme combined with stunning painted portraits and big game animals ensured maximum stand-out and engagement. The campaign ran across all media and was backed by a £1.5 million media spend.

Lionhouse help talkSPORT with individual programming initiatives as well as major sports events. Russell Brand presented a one-off show on talkSPORT, just a few months after his infamous radio show with Jonathan Ross. He was joined by Noel Gallagher. Lionhouse dubbed it ‘Talk On The Wild Side ’. Press ads appeared in national Sunday sports sections and an enticing emailer was sent out.

talkSPORT had an exciting new signing. They wanted us to tell existing and potential listeners about Ian Wright's new show. Wrighty isn’t ever short of something to say, so we created this impactful, national 48 sheet poster to communicate just that.

talkSPORT secured the rights to broadcast Premier League matches live on Saturdays and Sundays. Drawing on football fans' adoration of their heroes, Lionhouse created the ‘Worship the Gods of the Game’ campaign to run as press ads and posters nationwide.

talkSPORT briefed Lionhouse in 2007 to promote their official coverage of the Rugby World Cup. Their lead presenters were Will Carling and David Campese – true heavyweights of the game. Borrowing iconography from the world of boxing we created this distinctive and effective nationwide press and poster campaign.

talkSPORT needed a campaign to communicate their impressive line-up of male presenters. Lionhouse created ‘Men United’, a campaign that ran in London as press ads and posters and as national emailers promoting specific shows and events.

This advertising campaign was a game-changer for the brand. In essence it captured the boysey humour associated with talkSPORT of old, but delivered it in a slightly more subtle way. Through national press, outdoor poster and digital, along with on-air referencing by the presenters and callers. The gag is still in use some five years after initial implementation by those associated with the station.

As part of the first integrated ad campaign we produced for talkSPORT, Lionhouse created a 30 second TV commercial to promote the station’s coverage of the event. Featuring high-profile presenters such as Rodney Marsh, the spot was memorable and much loved.

It all started in 2005 when we re-branded talkSPORT radio, giving them a completely new corporate identity. The striking and distinctive styling of yellow and black has been implemented by Lionhouse across all talkSPORT's creative communications, ensuring maximum stand-out and brand consistency.