SPORT is the highest circulating sports publication in the UK. Previewing the weekend's biggest sporting events, SPORT reaches over 300,000 readers every Friday. And with an extremely high ABC1 profile SPORT has become a vital advertising media for many of the UK's leading men's brands.

Lionhouse was commissioned by SPORT magazine earlier this summer without a pitch. The brief was to redesign the masthead and to develop a communications programme to deliver the new look SPORT to readers and advertisers alike.

With plans to launch an iPad edition nearing fruition, Lionhouse worked closely with Sports' in-house design team to deliver branding assets across all media platforms.

The redesign coincides with the magazines fifth birthday. And with the European Championships and the Olympics both on the horizon next year, a refreshed and revitalized SPORT magazine is looking forward to a stunning year ahead.