The Soil Association was founded in 1946 to promote planet-friendly food and farming. Today it is the UK’s leading organic organisation. The problem is, it doesn’t receive government funding and is a charity reliant on donations. Which is why The Soil Association turned to Lionhouse to help drive membership and donations. We created this iconic recruitment campaign, a striking and single-minded design solution used to maximum effect across posters, press advertising, DM leaflets, POS, digital communications and merchandising.