Herman Miller, naturally February 2012

As far back as 1953, D J DePree, the founder of Herman Miller pronounced ‘we will be good stewards of the environment’. This vision signaled a commitment to sustainable business practice that has been at the heart of Herman Miller ever since.

The relationship between Lionhouse and Herman Miller goes back nearly a decade.  Yet it was only recently that we were asked to encapsulate this central tenet of their branding strategy as a key communications output.

Aiming to deliver Herman Miller’s sustainable credentials in a compelling but credible way we devised a very simple concept – the environment represented by flowers… made totally out of the individual components of Herman Miller chairs naturally.

SPORT everywhere January 2012

As we anticipate a huge year of sporting endeavour ahead it’s gratifying to witness the success of the iPad edition of SPORT magazine, now in its 3rd month.

Working alongside the magazine’s in-house team to devise the new look SPORT, we were guided by the need to create for all formats. This lead to a redesign that was required to deliver the requisite level of engagement and expertise for print and mobile alike.

As well as offering additional video and audio content, the iPad edition brings the superb writing and stunning imagery to a much wider audience. SPORT is now enjoyed nationwide, anywhere, everywhere.

This demo video showcasing the iPad edition was put together by our friends at Kinamo.

Tweets-to-woo January 2012

Make sure you’re following us on Twitter. We’re producing a "Design Daily", highlighting joyous moments for us all to share. Just for fun. We started with Muhammid Ali’s birthday. He's a creative genius who packed a proper punch and is a hero at Lionhouse.

Putting wind in their sales January 2012

Gill has started the year with a real sense of confidence. A confidence born of class leading products, an increasing presence in developing markets and a comprehensive marketing campaign working effectively and consistently through all appropriate channels.

Gill’s appearance at this year's London Boat Show brought together these elements to produce perhaps their strongest ever showing at the event. And with Lionhouse delivering on all fronts - from the stand design, to the films running on multiple screens, the buyers guide in 7 languages and all on-stand literature, it was probably our most successful show as well.

Changing Rooms January 2012

As Radio Station of the Year in 2011 and with an additional 1.3m listeners added talkSPORT had, without a doubt, its best year. And when Scott Taunton, CEO of talkSPORT recognised that the HQ was failing to communicate its current status, he called in Lionhouse.

As brand guardians and with our ability to turn our hands to most tasks, we performed a changing rooms act of epic proportions by transforming the reception and boardroom in less than two weeks.

A simple but perfectly on brand concept – the use of famous sporting quotes – was literally writ large and created in bespoke wallpaper. In just 13 days the big idea was delivered – big time.

A simple message December 2011

The sign-off on our over-sized printed Christmas mail-out reads "A simple message in a complex world" and the image illustrates that sentiment…   Merry Christmas and Peace to all.

New root to market November 2011

In the field of root vegetables where innovation is a rare commodity, Alan Bartlett & Sons continue to be one step ahead. Following the success of the Belles launch we've now devised and launched a new channel to market to enable Bartlett’s to sell their premium produce direct to the fine dining sector.

Called Bartlett’s Direct, we’ve developed a new e-commerce area of the main website. And with a simple online ordering process, it means that customers are now able to order and receive freshly dug produce straight from the field.

As well as Belles, Bartlett’s Direct also sells other products including Bobtails, a premium baby parsnip and Beauties, a baby Chantenay carrot.

Best of British November 2011

A level head. A steady nerve. A resolute spirit. These qualities have always been part of the British psyche. And at a time when our business community looks nervously towards the slow implosion of the Eurozone, steadfastness has never been more important.

At times like this, business has two choices. Either batten down the hatches, cut costs, assume the worst and hope for the best. Or face outwards, get positive, look to alternative markets and embrace the zeitgeist for all things British.

Of course, you have to know what you're looking for. Alongside our clients we've worked hard to identify their attributes that really communicate Britishness – a tangible authenticity, a heritage in design, an overriding requirement for quality and an underlying sense of style. And once identified, you've then got to bottle it and sell it. Without pomp, without ceremony, but with bags of pride.

Our recent work with quintessentially British brands like Clarks, Gill and Grenson has proved the value of encapsulating and communicating this sense of place, of heritage, of pure Britishness. This focus, nay this bravery, has led to tangible success, with our clients' brands flourishing both in historically strong markets and also emerging markets.

You could argue (and we do) that there's never been a better time to define and focus a brand on its British foundations. This year we've had the Royal Wedding. Next year we'll host the London Olympics and the Queen's Diamond Jubilee. Now is the time to really benefit from being a proud British brand.

Making a Big Splash November 2011

Gill Marine prides itself on the rigorous pursuit of excellence. Spurred by another successful year and the huge potential of 2012, Gill has commissioned Lionhouse to develop a multi-platform advertising campaign to capture this uncompromising approach.

Challenged to communicate the confidence, the focus and the endeavour of the brand we’ve created a series of ads, each telling a part of the Gill story.

The campaign will be given global exposure in key markets such as the USA, Japan and Europe.

Belles and Whistles October 2011

We’re experiencing the rosy glow of pride here at Lionhouse having given collective birth to a new member of the Bartlett family.

Belles, a premium quality baby carrot has been named, branded and packaged by Lionhouse. Around this we also developed and implemented a highly targeted launch programme to deliver Belles to the country’s best known chefs and highest quality restaurants.

We’ve made the front cover October 2011

Today sees the unveiling of our new identity for SPORT, the UK’s second largest men’s magazine.

Lionhouse was commissioned without a pitch earlier this summer, with a remit to redesign the masthead and communicate the new look SPORT to its loyal readership of over 300,000.

With plans to launch an iPad edition nearing fruition, we worked closely with Sports’ in-house design team to create a tangible sense of leadership and expertise.

SPORT Editor Simon Caney commented ‘The new masthead and redesign coincide with our fifth birthday. We were the first mass distribution free magazine in the market when we launched back in 2006 and this heralds a new era for us. It sets us up nicely to go into 2012 ­ which will be our biggest year with the London Olympics and European Championships’.

Gill’s on Film September 2011

In a hugely competitive market, Gill Marine continues to set the agenda for ultra-technical sailing clothing. And the way they communicate this leading position is no different. Lionhouse has just completed a series of 5 individual films commissioned by Gill to express the spirit of the brand and the excellence of design.

Combining material shot at sea with studio footage the films detail the technical superiority of the leading products in the Gill range whilst dramatically capturing the exhilaration of sailing.

The films will playout on their website, the Gill YouTube channel and at forthcoming events including the London Boat Show.

Moore talk August 2011

Ex-England hooker Brian Moore is the face of our new Rugby World Cup campaign for talkSPORT. Fronting up national press, online and outdoor executions, Moore's brooding presence embodies the campaign line ‘love Rugby, talkSPORT’.

An iconic face of rugby, Moore exudes all the passion and desire required to play the game at highest level. And as a presenter his informed opinion and uncompromising views capture the spirit of debate and insight that are the trademarks of talkSPORT’s recent success.

The campaign kicked off earlier this month to coincide with the home countries initial warm up games and runs right through to the World Cup Final in October.

Join our pride July 2011

Middleweight Designer/Artworker

Fuelled by recent account wins we are looking for a middleweight designer/artworker to join our small and happy team. We love what we do and we are looking for the same level of passion, commitment and creativity from the new member of our team.

You'll have multi-discipline experience in both print and digital and be able to deliver an idea from concept to execution. And, like all of us here, you'll be something of an all-rounder, with the talent to be brilliant and the will to get stuck in.

Some days you'll be working on a new concept, on others you'll be ploughing through artwork. You need to be enthused and able to deliver on all fronts. If this sounds like you, please contact joinourpride@lionhousecreative.com, with your CV and examples of your work.

Location: Bath.
Salary: Competitive and commensurate with experience.

adidas eyewear appoints Lionhouse June 2011

adidas eyewear, the official partner of England’s cricket team, favourite of many of the world’s performance sports athletes and Olympic hopefuls such as Jess Ennis has appointed Lionhouse to deliver its digital advertising in the UK.

As Simon Klima, Brand Manager of adidas eyewear UK commented We’re moving more and more of our spend online. In doing so we’ve got to be extremely agile and responsive with our advertising. We appointed Lionhouse as they provide just the right balance of challenge, creativity and service that we need to achieve this.

Les Welch, founder of Lionhouse says it’s testament to our capability and the way we do business that major brands such as adidas eyewear have appointed Lionhouse without the often painful and inefficient process of pitching. The first campaign has already rolled out on sport specific sites.

Noble in the house May 2011

Ian Noble, ex-MD of Bray Leino, has joined us as Managing Director.

He said, The lure of Lionhouse is strong. Under Les, its founder, Lionhouse has developed an enviable client base making the invitation to join impossible to resist. And there is a palpable sense of opportunity, a chance to mould an agency and to work with brave clients.

Being a contemporary communications agency, it‘s a given that we’re able to deliver across all channels. So these days it‘s not about being known for the disciplines you work in. Instead our reputation is built on the quality of our creative ideas and the commercial results they deliver.

SPORTing Gold May 2011

At the prestigious Sony Radio Awards last night talkSPORT capped a triumphant 12 months by winning the ‘Station of the Year’ award. Having surged to its biggest-ever audience of just under 3.5 million listeners, the judges said the station had a ‘direction and a passion and excitement for sport that other stations often lack’

Lionhouse has been talkSPORT’s creative agency since 2005. Having originally created a new corporate identity for the station we have since produced many high-profile advertising campaigns for events and presenters alike. This award is recognition of the brand’s growth in stature year after year after year.

Top of the Crops February 2011

Alan Bartlett & Sons are Tesco’s biggest supplier of carrots but when Tesco warned them that their own-brand product could be withdrawn due to declining sales, Bartlett's turned to us here at Lionhouse.

Unbranded and simply packaged with an elastic band we saw the root of the problem. From nothing we created a new brand. We named them Bartlett’s Bushytops and created a distinctive brand identity and packaging.

Now, sales are up 25% year-on-year and they’re stocked nationwide all year round.

We believe that this is a fabulous example of what we at Lionhouse do best. We help our clients achieve commercial success through simple, pragmatic and compelling creativity.

Pride of Lions December 2010

Lionhouse has scooped two gongs at the annual Cream Awards. Recognising talent residing outside of London, The Cream Awards have become an important barometer of agency creativity in the regions. Lionhouse won bronze for its Corporate Identity for Alan Bartlett & Sons and gold in the self-promotion category.

Whilst awards are in no way the be all and end all for Lionhouse it's always gratifying to gain this kind of recognition from our peers.