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The Grenson shoe factory has manufactured high quality leather shoes in the heart of England since 1866. Admittedly, we haven’t had the Grenson account for quite that long. But we have been their agency of choice since 2005. And we’re very proud of our contribution to the new-found success of the Grenson brand.
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Following the brand re-fresh, Grenson tasked Lionhouse with the creation of a regular customer e-newsletter. Working with our delivery partners at Propellor, the newsletter was designed to inform Grenson loyalists about new lines and new offers. Recently the e-newsletter has been used to launch a new women’s range and to provide information on the Grenson and Barbour collaboration.
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In 2010, after five years of our highly successful creative partnership, Lionhouse were briefed by Grenson to refresh the look of the brand work. To launch this, we created Grenson's first ever e-commerce website. It introduced the sleek new look of red, white and black combined with colour photography. The site was implemented by our friends at Propellor. The new graphic design was then applied across the entire suite of marketing materials, from advertising to literature to packaging.
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Lionhouse created the iconic rose emblem to exemplify the Englishness of the brand. The strapline The Good Shoe, in elegant typography, helps convey the brand’s quality.
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In 2005, when Lionhouse began working with Grenson, we implemented a complete branding overhaul, creating a fresh, distinctive look and feel for all Grenson materials. The art direction and graphic design exuded the brand's rich English heritage, and the shoes' luxury handmade feel.