As the world’s leading footwear brand, Clarks has a reputation for quality, style and fit. And as Clarks look to cement this leading position they are further enhancing their credentials through consumer-led technical innovations.

Lionhouse was recently commissioned by Clarks to help with the distillation and communication of the consumer proposition for a new in-shoe technology. Using our in-house planning model, r.o.a.r. we defined a development process to enable us to develop advertising, digital and point of sale concepts to communicate these propositions.