For over 50 years adidas has been at the forefront of technical innovation in sport. Driven by this same uncompromising philosophy, adidas eyewear has revolutionized the sports eyewear market. Worn by the world’s leading athletes across sports as diverse as athletics, climbing, cricket, cycling and rowing, this pre-eminent position looks set to continue.

Lionhouse was appointed in Spring 2011 to implement adidas eyewear’s on and off line advertising in the UK. Our first task was to deliver press advertising for the evil eye range. We were then commissioned to create the online campaign.